Audience Research

Gender

From my audience research, I have found that a majority of both the males and females enjoy indie music, both genders with overall more people who listen to it over people who don't. This shows that the genre of music appeals to both males and females alike although more females were asked the question. It means that the music video doesn't necessarily have to appeal to one specific gender and can be aimed for everyone to enjoy. 

Age

The age range I found most of and who are more likely to listen to indie music are the 16 - 24 year olds. When we come to filming our music video, this should be the age range we target most because there seems to be a bigger interest in indie music for this age range rather than 0 - 15 and 46 - 59.

Do You Listen to Indie Music?

 Most people within the younger age ranges all did listen to indie rock, again showing the popularity with younger people and giving us a target audience.

What Do They Wear?

 Most of the people asked think indie rock is a very casual style of music when it comes to music videos, showing that when we present our videos, casual clothing may either be a good or band choice because it is sticking with what people know. 

How Do You Listen to Music Most?

A majority of people asked listen to music most through itunes, showing us that this may be the best place to present our music video because of the popularity level.