This advertisment is very literal to the name of the new album. The dark background contrasts with the bright colours of the neon bars which creates the shape of a bible. The light coloured text stands out against the backgroun and makes the advert more appealing to look at as a majority of the newspaper will have a white background with black text. The advert uses very little text to describe the album, allowing the viewer of the poster to think for themselves about what it could mean. The bright colours could also represent a bright and happy feeling to the music of the band against a dark world.
The Biffy Clyro advert seems to be set in reasonably normal surroundings, the kind you would see in everyday life. However, the bats represent darkness and give an eerie effect, but it could also respresent freedom because the bats are flying through the title of the band. It is a very eye catching advert because of the strange qualities to it. The central man on fire could show hatred and heat within the band, representing the band to be firey and exciting. The man with the water exploding on his head could respresent how 'cool' the band are and the way each of them are sat could show an uncaring feeling towards the album.
The Bloc Party advert is very simplistic, creating a dark feeling to the advert because of the black background. The simplisitc, white text makes it stand out against the darkness and adds an element of light and happiness. The moving photo creates a feeling of life moving past you quickly, the viewer barely getting a chance to acknowledge what's going on as it moves past without you realising. The fast movement could also represent the fast beats within the music and how the album sounds.
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