Analysis of Pop Video - One Thing, One Direction

The pop music video, 'One Thing' by One Direction, is a montage style music video with a basic narrative. The narrative is that the group of boys are going around London for the day on one of the famous red buses meeting people and singing for them from morning straight into the night.
The music video uses a range of shot types to present the video. These include long shots, close ups, mid shots, extreme long shorts and extreme close ups to name just a few. They use a lot of hand held shots to make the viewer almost feel like they are moving with the band creating a personal feel to the video. A majority of the music video is also spent looking straight into the camera, again adding to the direct address style to it.
The locations used in the music video are famous London landmarks giving a sense of adventure to viewers in foreign countries and a sense of familiarity to people living in the country and showing them how much they can enjoy staying near home. The costumes for the boys stay the same throughout, showing the continuity of the day in which they filmed. The clothes are smart casual giving them a look that is not only fun but formal, appealing to a wide range in audience.
The performance from the band members is excellent. They are constantly messing around and grinning in shots, making the viewers have fun with them as they watch it.
The sound is continuous with only the non-diegetic music playing meaning there is no excess sound such as the guys talking or the girls involved screaming.